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| Tropicana you genius you |
Since becoming involved in the wonderful world of marketing I find myself analyzing marketing campaigns. Print ads, billboards, TV commercials. I pass judgment and over analyze them all from a marketing perspective. Instead of sub consciously being influenced by advertising I find myself becoming consciously aware of it and then making the decision as to whether or not I allow myself to be influenced by their message. The other day at work we were discussing effective commercials and the first one that came to my mind was a particular
"Tropicana" commercial.
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| The "Fake Sun" in Inuvik |
I'm creepy. In several ways, and one of those ways is that I have an incredibly strong and weird aversion to anything orange/citrus-ey. I HATE the color orange, the smell of orange, and I especially hate the taste of orange. Despite all of the aforementioned hatred for orange, I found myself disappointed after watching the
Tropicana commercial that I couldn't buy Orange Juice the next time I went to the store. The premise for the commercial is promoting
Tropicana's theme, "
Brighter mornings for Brighter days". For those of you not from
Canada,
Inuvik, Northwest Territories is known for two things.
1.) Being cold, and
2.) Several weeks of complete darkness during their winter.
Tropicana invited a group of
Canadian filmmakers to capture the moment where they "
brought back the sun" to
Inuvik during the town's frigid and dark winter.On
January 9, 2010 Tropicana raised a 36-foot wide illuminated helium balloon over
Jim Koe Park in
Inuvik. The residents watched as the balloon shone as brightly as the real sun in the black sky.
